Qfact Marketing Research has long been committed to the synergy of technology and market research. We are the leader in using the latest technologies to enhance qualitative research and help our clients obtain the best results possible. Qfact offers several ways to include technology in your project.

Tech Suite

  • One of the first of its kind in the nation.
  • Fully equipped to provide usability labs.
  • Other uses include software testing and web site design.
  • High speed Internet access.
  • Customized computer set-up with on-site IT personnel.
  • Setup for FocusVision VideoMarker™.


Harness the Power of the World Wide Web

  • Incorporate the Internet into your qualitative research with on-line recruiting and other screening strategies.
  • Group Rooms have High-Speed/Wireless Internet access.
  • Qfact can help set up chat rooms or on-line focus groups.
  • Qfact also maintains a secure web site perfect for posting questionnaires or concepts.


QUIC™

  • Exciting research system using dial technology that enhances traditional group communication.
  • Combines the advantages of quantitative and qualitative research.
  • Utilizing the Perception Analyzer™, consumers use hand-held, wireless dials to express their feelings about the test materials being shown.
  • Responses are captured instantly and anonymously, then the data is used to stimulate an in-depth discussion.


FocusVision WorldWide

  • Qfact is a proud member of the FocusVision Worldwide videoconferencing network.
  • We can videoconference focus groups to other FocusVision facilities or client offices around the world.
  • Qfact is wired for FocusVision Online™ videostreaming, which lets you watch live focus groups any place you have a PC and an Internet connection.


However, with all of our technological innovations, it continues to be the people of Qfact Marketing Research who make us a leader in the industry. The care and concern that our dedicated and experienced staff bring to every project is what makes our clients return time after time and what continues to win us new clients every day.

 
 
  

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