Overview

• Unique method of analyzing continuous material, such as presentations or video
• Capture unbiased feedback
• Increase group involvement and participation
• Maximize the efficiency and effectiveness of research
• View instant results
• Same day turn-around of data

Interactive dial technology maximizes research by putting the tool in the hands of respondents. Each participant uses a hand-held, wireless dial to respond to material. Their reactions, opinions, and emotions are submitted anonymously, which eliminates "group think" and biased responses. Material is analyzed by each respondent, whether prioritizing items or rating the intensity of their reactions to a particular issue. The Perception Analyzer® operates on a second-by-second basis, creating the opportunity to test all types of continuous material such as speeches, lectures, or television advertisements. Also, the participants' responses are displayed immediately. The communication process is fast, maximizing the potential of any group.

Learn more about QUIC™, a qualitative tool utilizing interactive dial technology.

Perception Analyzer can also be used in a more traditional quantitative setting. Check it out!

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