Quantitative Applications

• Collect traditional closed ended data quickly
• Sort through attributes with Trade Off Analysis
• Determine an attribute's value via Conjoint Analysis
• Identify unmet needs through XY plotting
• Evaluate the appeal of positioning statements

Quantitative

• Quali-Quant: Combine any of the quantitative approaches and use it to stimulate a follow-up discussion.
• Could be used as a means to capture quick recall data from a product placement.
• Immediate reporting of results by using the graph and tables options of the Analyzer software.
• Easily view results in various ways, such as individual focus groups or in any combination (for example, Chicago sessions combined with NYC sessions).
• Export data to SPSS, Quantum, or ASCII formats.
• Export data for fast graphing in spreadsheet or presentation software.
• Export tables and graphs in HTML for display on the web, complete with a table of contents.

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